Abstract: With the deepening of China's new power system reform, the power industry competition will be fully liberalized; the current power market structure will undergo profound changes. Based on the analysis of the new power system reform and the main features, this paper discusses the impact of the reform of the new power system on the power generation enterprises, and reformes the new challenges arising from the operation mode and operation and management of the electric power enterprises under the traditional economic system. Electricity market demand,change management concept of production, response to new power system reform response.

Key words: power system reform, power generation group, state-owned enterprise reform, power transaction